ECP - Executive Certificate Program

in Strategic Digital Marketing, AI Enablement & Analytics

Executive Certificate Program

UPCOMING SESSIONS (Limited Availability)

Dates: Dec 2024
Duration: 6 Months
Format: Blended (LIVE Online + In Class)
Location: Virtual + iMET Global Campus

NOTE: The program fee covers tuition fee, Notes and Case materials

Faculty

IVY League

Curriculum

Corporate approved curriculum with IVY League delivery format

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Not just any other
B-School

Backed up by a digital agency and a community of digital social media professionals. Giving iMET a unique edge with “Teach what we practice. And Practice what we teach

Helped

65+

Institutes

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Trained

30k+

Students

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Trained

1.5K+

Professionals

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Nationalities Covered

Countries Represented:

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Now...
learner’s can directly enrol for iMET’s qualifications

Cohorts

based Batches for
Effective Learning:

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PG Students

MBA/MCA/MS CA/CS/CMA

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COHORT 02 (A)

Drop-outs/Career Change

Dropped out from CA/CS/CMA/CFA

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COHORT 02 (B)

Drop-outs/Career Change

Not interested to do conventional PG including MBA/MCA/MS

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COHORT 02 (C)

Drop-outs/Career Change

Not interested to give competitive government exams / UPSC anymore

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Graduates

Hotel Management | BBA/BCA with 1+ year of experience BTechs

Go Digital
Die

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OVERVIEW: ECP

The Executive Certificate Program (ECP) in Digital Performance Marketing, Analytics & AI Enablement is a 6-month transformative journey designed to equip professionals with cutting-edge skills in digital marketing, AI-enabled analytics, and data-driven marketing strategies. This program is ideal for marketing enthusiasts, business leaders, and entrepreneurs who want to enhance their expertise in the ever-evolving digital marketing landscape. The course offers live projects, internships, and an opportunity to learn from industry experts through guest lectures and seminars. Through comprehensive modules and practical exposure, you will develop the ability to execute successful marketing strategies, analytics performance metrics, and leverage AI for optimal business outcomes.

Overview Image

Course Journey:

18 Weeks of Live Sessions:

Engage in expert-led, interactive live classes covering core business concepts, strategies, and tools.

2 Live Projects (1 week each):

Apply your learning through two real-world projects, designed to give hands-on experience in a practical setting.

4 weeks Internship:

Gain industry exposure through two internships totaling 4 weeks, helping you put theory into practice.

5 Specialisations:

Tailor your learning experience by choosing one specialisation based on your career goals (details below).

4 Guest Lectures:

Hear from industry leaders who will share their experiences, challenges, and insights into various business domains.

1 Seminar:

Participate in a seminar focused on the latest trends, business strategies, and growth opportunities.

Flexible Learning Options:

LIVE Online/Offline/Hybrid classes with SAME FEE STRUCTURE!

Convocation Ceremony:

On successful course completion

Program

Outcomes

Build Essential Digital Marketing and Strategy Skills

Develop expertise in digital marketing fundamentals, from crafting impactful content and managing performance marketing campaigns to designing digital PR strategies that elevate brand visibility. Gain the strategic insights needed to drive measurable results across social platforms and media channels.

Build Essential Digital Marketing and Strategy Skills

Hands-On Experience with AI and Industry Tools

Master cutting-edge AI tools and platforms that streamline social media management, content creation, and audience analysis, giving you a practical edge in digital marketing.

Hands-On Experience with AI and Industry Tools

On-Site Learning at a Digital Agency Office with Live Assignments

Experience the dynamic environment of a real digital agency with sessions held directly in their office. Work on live assignments alongside industry professionals, gaining practical skills and firsthand insights that bridge theory with industry practice.

On-Site Learning at a Digital Agency Office with Live Assignments

Explore New-Age Business Models

Gain the confidence and skills needed to transition seamlessly into the professional world, equipped to secure career opportunities in the high-demand fields of digital and AI-enabled marketing.

Explore New-Age Business Models

Become Profession-Ready with Career Security

Dive into innovative business models like dropshipping, content creation, and personal branding, understanding how digital entrepreneurship is reshaping modern industries.

Become Profession-Ready with Career Security

Craft AI-Enabled Strategies for Business Growth

Learn to design and implement AI-driven strategies that personalize customer experiences, enhance brand reach, and drive growth in a competitive digital landscape.

Craft AI-Enabled Strategies for Business Growth

Network and Collaborate with Like-Minded Professionals

Collaborate on projects and participate in community discussions, building a network of peers and experts that will support and inspire your career journey.

Network and Collaborate with Like-Minded Professionals

Get ready for

“Most In-Demand”

Job Roles

01

360 degree performance marketing

02

Digital Branding

03

Complete Online Demand Generation

04

Influencer Marketing | Digital PR | Personal Branding/Thought Leadership

05

Online Community building & development

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06

Disruptive Digital Campaigns

  • Meme Marketing
  • Viral Marketing
  • Engagement Marketing
07

Digital Marketing Campaigns– Publish and Promote

  • Search Engine Optimization (SEO)
  • Paid Media Planning and Optimization
  • Social Media Optimization (SMO)
  • Online Reputation Management (ORM)
08

Digital Marketing Campaigns Assets creation

  • Website / Microsite / Landing page
  • Social Media Setup and Activation
  • Content Marketing Assets
  • Visual Communication Assets
  • Paid Ads Assets
09

Social CRM/Analytics integration & Management

Driven by
CAR Model

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Career Prospects
and Placement

Internships | LIVE Assignments

Internships | LIVE Assignments

10K+ per month Stipend

Placements for Students

Placements for Students

1st year (3L+) 2nd year(5L+) 3rd year(8L+)

Lateral Placements for Working Professionals

Lateral Placements for Working Professionals

Min 30% increment on present CTC

Key Highlights

Highlight 1
6 Hours sessions in a week(2 days/3 days a week) : MWF/TTS/SS 
Highlight 2
No written evaluation however live assignment and working internship based assessment
Highlight 3
360 Degree orientation - Strategy, Plan, Process, Functional & Operational areas of Digital Performance Marketing, Analytics & AI Enablement
Highlight 4
Sessions delivery by Practitioners as Professors (PaP)
Highlight 5
3 High order virtual mentoring sessions by senior leaders
Highlight 6
Corporate approved curriculum
Highlight 7
Lifetime alumni status along with membership of iSoCIAL.
Highlight 8
Open for non-technical candidates
Highlight 9
Lifetime alumni status along with membership of iSoCIAL.
Highlight 10
3 High order virtual mentoring sessions by senior leaders
Highlight 11
Global Interface and Professional Acclimatization with a GuruPool of Industry Experts
Highlight 12
Ease of career switch | Growth Beyond Appraisals | Industry Change | Entrepreneurship
Highlight 13
Real-time CASE STUDIES/Internship Programs/Industrial Projects
Highlight 14
Dedicated sessions on Creativity Quotients (CQ) building and Spirituality2Productivity for extraordinary professional success & good life
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Corporate/L&D/HR nominations available

New Gen

Specialisations :

  • 01Digital Social Media and Communication
  • 02Digital Performance Marketing
  • 03Personal Branding, Content Creation, Influencer Marketing, and Digital PR
  • 04Community Building, CSR, Employee Branding
  • 05Data Management and Analysis
Specialisation Visual

Financial Assistance

Available

iMET Global is an emerging skill-building wing of Pradurbhav Foundation (a section 8 Not-for-Profit company) that works with social development as a key objective.

iMET Global is an emerging skill-building wing of Pradurbhav Foundation (a section 8 Not-for-Profit company) that works with social development as a key objective.

iMET is the only institute supported by its associated Digital Agency arm — Digitally Next and the world’s largest AI Enablement community-building initiative — iSoCIAL, aiming to reach 30K+ users and connections in Digital Media, AI Enablement, and Big Data.

iMET is the only institute supported by its associated Digital Agency arm — Digitally Next and the world’s largest AI Enablement community-building initiative — iSoCIAL, aiming to reach 30K+ users and connections in Digital Media, AI Enablement, and Big Data.

iMET’s focus is to prepare its learners to work at Agency and Corporate Levels that cannot be easily achieved with standard certifications and online programs.

iMET’s focus is to prepare its learners to work at Agency and Corporate Levels that cannot be easily achieved with standard certifications and online programs.

Since its soft launch, iMET has impacted the lives of more than 30K learners from various colleges, institutes, and corporates.

Since its soft launch, iMET has impacted the lives of more than 30K learners from various colleges, institutes, and corporates.

Hear From
Our Learners

Ritu Bora's picture

Ritu Bora, Batch 2022 | Italy

"I thank iMET for putting in all the efforts to groom us and make us digital media professionals. It was a wonderful experience. The teachers and mentors are really helpful and helped me to improve my academic and interpersonal skills."

Shanu Goel's picture

Shanu Goel, Batch 2022 | India

"It has been my rainbow experience at iMET Global, the learning was backed by relevant case studies and a hands-on approach at the intersection of Management and Digital Social media. Last but not least, my decision of not pursuing an old school MBA got positively validated each and every day at iMET."

Catalina Aquistapace's picture

Catalina Aquistapace, Batch 2022 | Argentina

"Classes with Mr. Deepak have been so worthwhile! He has an amazing way of breaking things down so that they are understandable, and always keeping it light and fun. He creates the best summary so you feel challenged but not overwhelmed. For many other classes you just read from a text book but in his classes, Deepak asks questions and gets the students to respond which is both fun and promotes faster learning. I would highly recommend him/her to anyone interested in learning."

Anjali Thomas Shrivastava's picture

Anjali Thomas Shrivastava, Batch 2021 | India

"The sessions kind of opened the perspective on how we need to be branding the organization and what we do. Many myths have been busted completely."

Archana Dutt's picture

Archana Dutt, Batch 2021 | India

"I thought I knew what digital marketing before these sessions was like but there were a lot of misconceptions that got cleared. We thought it’s just social media but it’s far beyond social media."

Stefania Procida's picture

Stefania Procida, Batch 2021 | Italy

"I would like to thank you for succeeding in conveying during your lectures the enthusiasm of learning new ways of communicating, but above all transporting us all into the fascinating changing world of digital and media. Your dedication and joy have been a great example and a great stimulus to our curiosity."

How to
Enroll

Send Email Application

Send Email Application

Learner can apply by sending his/her profile and admission request at contact@imetglobal.com OR WhatsApp at +91-9810409943

Admission Counselling Session

Admission Counselling Session

After receiving the application, we will fix a half an hour Admission Counselling Session (ACS) with our Learning & Development Team

Enrollment Finalisation

Enrollment Finalisation

After attending ACS, an admission representative will connect with learner to complete the enrollment process and generate a unique Learner ID.

8 additional sessions with special emphasis on iMET:

Innovation, Mentoring, Entrepreneurship, Talent Building for Professional Character Building and Spiritual Development

I : innovation - TiM (Total innovation Management)

I : innovation - TiM (Total innovation Management)

M : Mentoring - Holistic professional grooming

M : Mentoring - Holistic professional grooming

E : Entrepreneurship - I2E (Idea 2 Execution) Workshop

E : Entrepreneurship - I2E (Idea 2 Execution) Workshop

T : Talent Building - CCC (Career Continuity Cohort)

T : Talent Building - CCC (Career Continuity Cohort)

Gurupool

Deepak Goel

Deepak Goel

Global Strategy | Media Planning | Celebrity Marketing

Ms Lorraine S Young

Ms Lorraine S Young

Digital Story Telling | Content | ORM

Kartik Sharma

Kartik Sharma

IOT | Digital Transformation

Stephen Dantas

Stephen Dantas

IOT | Digital Transformation

Dr. Latika Sahni

Dr. Latika Sahni

Creative Quotient Enhancement | Spirituality | Productivity | Communication Skills

Pallab Mitra

Pallab Mitra

IOT | Digital Transformation

Sandipan Ray

Sandipan Ray

Case Study - Sales and Start-ups

Rajesh Kumar

Rajesh Kumar

Search Engine Marketing | Search Engine Optimization

Vivek Mahindru

Vivek Mahindru

Language Proficiency | Content

Aditya Vidyasagar

Aditya Vidyasagar

Language Proficiency | Content

Dr. Amit Nagpal

Dr. Amit Nagpal

Digital Story Telling | Content | ORM

Dr. Rishi R Singh

Dr. Rishi R Singh

Systematic Thinking | Right Brain Activation

Shamshir Rai Luthra

Shamshir Rai Luthra

Visual Impact | Spirituality

Alliances | Partnerships | Institutes
Served

Advisory

India Angle
Flims
RICS
SMB

Corporate

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Education

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In The
Spotlight

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iMET Global

Social Sphere

Innovation
Center

FAQS

Answers to Your Questions